Guides

Talent image approvals

Everything producers and publicists need to understand cast image approvals — from kill rights and contractual percentages to the review workflow that gets stills signed off.

A publicist and producer reviewing and approving unit stills of cast on a laptop

When a film or TV production shoots unit stills, the talent in those images usually have a contractual right to review and approve how they appear. Getting that right — across hundreds or thousands of frames, multiple cast members and tight publicity deadlines — is what talent image approvals are all about.

These guides explain how the process works in practice: what kill rights are, how solo and group approval percentages are typically negotiated, and the step-by-step workflow that takes a shoot from camera to a clean set of approved, deliverable stills.

Back to all guides · Browse the glossary.

Run talent approvals without the spreadsheets.

See how ImageApprovals curates what cast see, tracks kills automatically and delivers approved stills.

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