About Image Approvals

Born on set, built in code.

From managing thousands of stills to protecting reputations and meeting deadlines, we help productions make the most of their unit stills photography, so it works as hard as the footage it helps sell.

Get in touch about your project

800+

Users on the platform

120+

Productions handled

350,000+

Images processed

Technical professionals with creative vision

Image Approvals was founded by award-winning unit stills photographer Aimee Spinks. After years watching productions struggle to manage talent photo approvals affordably and navigate technical stills delivery requirements, she teamed up with developers and post-production pros to build software and services that treat stills with the same care as the footage they help sell.

Today our tight-knit UK team blends creative instinct with technical rigour to give productions complete confidence in their photos. We know the set and the server room, so nothing falls between the two.

Isometric illustration bridging a film set and the Image Approvals platform, showing a cinema camera and clapperboard feeding unit stills along to a server and an approvals review grid

You'll find the “what” on our services page. This is the “why”.

We could list everything we do right here, but that's what the services page is for. What matters more on this page is what drives us.

Image Approvals didn't start in a boardroom. It started on set, with a photographer who watched publicists, producers and photographers all wrestling the same avoidable friction, and decided there had to be a better way. The mission has been the same ever since: affordable, best-practice solutions that genuinely support everyone involved, whatever their role on the production.

See what we do →

Isometric illustration of a secure central hub connecting a publicist, producer and photographer, with image files moving safely between them

Our mission

We make every production's unit stills work as hard as the footage they sit beside: cleared, protected and delivered with best-practice care, so everyone on set gets more from the images and the budget behind them.

Built for everyone on set

Publicists, photographers and producers all feel the same pressures, and we build for every one of them.

For publicists

Booking photographers and juggling schedules shouldn't swallow the day, which is exactly why we built ShootBuddy. And when the shoot wraps and tens of thousands of image files land, our photo lab shoulders that side too. With both the scheduling and the file-wrangling handled, publicists get back to the work only they can do: managing relationships and shaping PR strategy.

For photographers

We don't just email over a delivery document. We call, learn how each photographer actually works, and design the delivery around their workflow, carrying the file-management burden ourselves. The specs come after that conversation, never before it.

For producers

Producers need the strongest images to represent the production, and they need them to fit the budget. We optimise the whole stills process to keep spend in check without giving up quality, because these are the images that feed the marketing campaigns that win audiences and revenue. It all comes back to a better return on the publicity budget.

Optimisation and best practice

We believe in doing things properly. Best practice is what keeps a stills workflow efficient and secure, and that efficiency protects the images, hits deadlines and stretches a production's budget further. Good process isn't red tape; it's how everyone gets a stronger result.

Trusted by industry leaders