Case Study: Firebrand
By The ImageApprovals Team ·
“We worked with Image Approvals on a feature film shot in spring 2022. Their team have been wonderful to work with throughout the entire process – they have been totally available to help with any queries or problems we’ve had, and has been on-hand to help with any technical troubleshooting. The platform itself is easy to navigate and has provided everything we’ve needed, including ease of access/use for high profile talent and their teams. After our good experience with Image Approvals in 2022 we are working with them again on another feature film, and would strongly recommend Image Approvals as a reasonably priced, great service for image clearance.”
— Emily Lowe, Producer, Brouhaha Entertainment ⭐⭐⭐⭐⭐
The Production
Firebrand is a feature film shot across 29 days in spring 2022. The production generated over 11,000 stills images and required approvals from three A-list cast members — all with representation to coordinate. Brouhaha Entertainment engaged ImageApprovals to manage the full curation, organisation, and approvals workflow from camera to delivery.
Key Project Results
| Metric | Outcome |
|---|---|
| Shoot days covered | 29 |
| Images received and catalogued | 11,000+ |
| Curated working set uploaded | ~5,000 |
| Cast-approved images | ~2,500 |
| Time from final approval to delivery | Same working day |
The full set was hand-curated down to just under 5,000 carefully selected images — giving the client a strong range of coverage options without overwhelming producers, publicist, cast, and their representatives.
Almost 2,500 images were approved by the cast, providing a substantial, cleared collection ready for press, marketing, and distribution use.
The Challenge
The production faced two compounding problems:
Large volume of files. With over 11,000 stills captured across a multi-week shoot, the client lacked the time, expertise, or computing power to efficiently manage the volume in-house.
Extended approvals timeline. They needed a platform that could accommodate a longer cast-approval window — hosting images securely for months while tracking each cast member’s progress and keeping the production team informed.
Our Solution
ImageApprovals handled every stage from ingest to delivery:
- Full file tracking — we used both manual and computer-based processes to document and log all 11,000+ stills from camera to delivery, ensuring nothing was lost or overlooked.
- Ongoing production support — our team remained available throughout, with 24/7 access to the Help portal so cast, their representatives, and production staff could complete approvals without friction.
- Extended hosting — images remained on the ImageApprovals platform for an extended duration, giving cast ample time to review and production the visibility to monitor progress.
- Expert curation — our team’s combined decades of photographic experience within the film industry informed the curated working set, ensuring the production had the coverage they needed without an overwhelming image count.
Project Timeline
| Date | Milestone |
|---|---|
| 30th June 2022 | Original images received |
| 29th July 2022 | All images tagged and uploaded to the platform |
| 1st June 2023 | All cast approvals complete |
| 1st June 2023 | Fully organised images delivered to the client |
Final delivery was made on the same working day that cast approvals were completed — a clean handoff that kept post-production momentum high.
What Producers Say
Producer Emily Lowe of Brouhaha Entertainment left a five-star review and confirmed the team has returned for a second feature film production — a direct endorsement of the workflow and the platform.
The ImageApprovals platform is purpose-built for exactly this kind of project: high-volume stills, A-list talent with approval rights, distributed teams, and hard delivery deadlines. If your next production needs the same support, get in touch for a no-obligation quote or to request a demo.